IT ALL STARTED AS A PASSION PROJECT....
Hey guys! My name is Antonina, and I am a founder of Candle.wtf (Wow, That’s Fantastic!).
I’ve always considered myself as, “scent-driven”, and often joke that I must be part hound. As such, I have always loved scented candles, and started making them a couple years ago, as a DIY.
Not only did I get totally into the creative process, but also became fully immersed in the calming and/or uplifting affects of certain fragrances (set to the warmth of a lit wick). This (my hound-like sense of smell, creative prowess, and yen to zen) evolved into the idea of not just turning on candle, but turning off BULLSH!T.
When not actively engaged in candle-making, I’m overseeing branding, manufacturing, marketing and R&D (cause we always want to innovate and surprise).
I’m happy to be here. I’m happy you’re here. Chill is good. Bullsh!ts bad. And, happiness happens with candles.
I get asked a lot, and by a lot, I mean, a LOT, why we make candles in a can. Like, where in the WORLD did we come up with this idea?
In a word; Portland.
More specifically, a tea shop/factory I stopped in, seeing my first can seaming machine – yes! It was love at first sight! Sure, they poured artisanal tea into their cans and seamed them to go, but I immediately thought...what about wax? (Sometimes the mind just makes wacky connections like that). And, essentially after a brief, “how cool is that” moment, and several collaborative brainstorming sessions later, the entirely quirky, utterly cantastic, candles.wtf (cause "Wow, That's Fantastic!" you know) was born!
Daring, different, and decidedly free from bs – that’s what we (and our candles) are all about! We put our fiery passion for candles, and dedication to excellence into everything we do, so that you, dear customer, can enjoy a most rewarding shopping experience, and a world filled with fragrant, stress-free flickers!